NEW YORK, NY – The St. Regis New York announce the appointment of Virginia Weik as Director of Sales & Marketing for the flagship property located in the heart of Midtown Manhattan. Virginia brings a wealth of hospitality experience to her new role, where she will oversee property sales, marketing and advertising activities for the beloved hotel.

“I am thrilled to be joining the team at The St. Regis New York,” stated Virginia Weik. “With its bespoke luxury, unparalleled service, and iconic history, the hotel has set the stand for luxury travel over the last century, and I look forward to joining the wonderful team at the St. Regis to carry on the hotel’s position as the leader of luxury travel in Manhattan and beyond.”

Weik joins The St. Regis New York from the Conrad New York Midtown, where she served as the Director Sales & Marketing. As part of the hotel’s opening team, she was instrumental in launching all marketing, sales, PR and social media initiatives. Prior to this, Virginia served as a Senior Curator for Jetsetter, a Member of the GILT Group, where she researched, negotiated and curated unique luxury travel experiences. Earlier in her career, she also worked as the Director of Group Sales at InterContinental The Barclay New York; Sales Manager at New York Marriott at the Brooklyn Bridge; and Sales Manager at Paramount Hotel, further enhancing her hospitality background. Virginia attended Hofstra University where she received her Bachelor of Business Administration in Marketing.

The St. Regis New York, originally founded by John Jacob Astor over a century ago, is revered as one of the finest hotels in the world. The majestic Beaux Arts exterior, elegant public spaces, exquisitely designed guest rooms and suites and unparalleled, bespoke service have preserved its legendary status for more than 100 years. The hotel is also home to the famed King Cole Bar, the birthplace of the original Bloody Mary. Ideally located in the heart of Manhattan at the corner of Fifth Avenue and 55th Street, The St. Regis New York has received a myriad of awards and accolades over the years from various publications including Institutional Investor, Travel + Leisure, Harper’s Hideaway and Condé Nast Traveler, as well as been honored with the prestigious AAA Diamond distinction, a coveted award that further confirms the hotel’s place as one of the world’s premier luxury experiences.