The information from a report commissioned by Transport for the North for Atkins and Leisure Consultancy Ltd., to take on the first complete pan-Northern study of the visitor economy and its association with transport.

It will form part of the Sub-national Transport Body’s evidence base when starting out strategic plans for the future and offering statutory advice on region’s transport system.

To quote Martin Tugwell, Chief Executive of Transport for the North, “This report paints a clear, and very exciting, picture of the value of our region’s visitor economy.”

“The North has so much to offer – from stunning rural landscapes and incredible coastlines, to cultural hotspots and vibrant cities – it’s no wonder that we saw more than 420 million visits in 2019.”

“This research has wider implications. The transport challenges those coming into our region face are the same for our residents and businesses too, particularly in rural areas, so the insights from this work will help build our cases for all manner of projects.”

For the North, the report recognizes an exclusive opportunity to make the profit from UK-based tourism and leisure experiences among domestic visitors and their increased demands – mainly importance is given to the rising numbers of British vacationers holidaying in the UK rather than going to other countries. Also, it emphasizes the possible challenges with managing this increased demand in a sustainable manner.