KOLKATA: ITC Hotels has achieved the distinctive milestone of being the First Hotel chain in the world to receive the Platinum level certification under DNV’s.

“My care infection risk management programme. The programme by DNV, one of the world’s leading risk management service providers, is developed at a global stage by a team of expert infection risk and hospital management professionals. The maturity model of the programme assesses and covers all facets of hotel operations on six different dimensions (governance, strategy, communication, actions, data analysis and continuous improvement).

Embodying the ethos of Responsible Luxury, ITC Hotels, the world’s largest chain of hotels with the maximum number of Leed Platinum Certified properties, has been accorded the global certification for its one-of-a-kind “WeAssure” programme.

The “WeAssure” business assurance certification stands as testimony to the rigorous health, hygiene and safety protocols being implemented to ensure safety of guests and associates across all ITC Hotels. ITC Hotels has also introduced various pathogen prevention measures by inducting world-class technologies for infection mitigation.

Nakul Anand, executive director, ITC Ltd said, “The ITC Hotels growth story is a story about sustainability. We strongly believe that any effort to save the planet ultimately equals to saving ourselves. At ITC Hotels, we understand the value of going beyond efficiency and have showcased extraordinary sustainability leadership by consistently adopting the best practices and processes that elevate well-being. The health and safety of our associates and guests is of paramount importance. The DNV Platinum level certification for Responsible Luxury’s ‘WeAssure’ programme brings a great sense of confidence and comfort in these difficult times. We believe such health certifications will be a strong driving force behind the transformation of communities and cities so that they continue to sustain the future.”

Prakash Tikare, country head, DNV, said, “The world today is facing the century’s most unprecedented challenge in the form of this pandemic risk. When the risk is directly related to human life, no matter what, every possible effort is needed to ensure human health and safety are not compromised.” The certification programme has secured block-chain technology based digital QR code, which demonstrates the approach taken by management towards customer safety. It helps in assuring customers about leading initiatives, standards and protocols implemented at the hotels.