The new Hotel Bodega Tío Pepe boasts an outdoor swimming pool overlooking Jerez Cathedral

González Byass, the historic wine producer behind the iconic Tío Pepe brand, has opened the world’s first sherry hotel in Jerez de la Frontera in southern Spain.

Drawing on centuries-old winemaking traditions for inspiration, González Byass has launched a boutique hotel like no other. We take a closer look at Hotel Bodega Tío Pepe in Andalusia.

Transforming workers’ cottages into a boutique hotel

The one-of-a-kind property, which is located opposite the Alcázar of Jerez and Jerez Cathedral in the heart of the city’s old town, has been carefully integrated into the 19th-century González Byass winery following the redevelopment of 150-year-old buildings that once housed workers’ cottages. Its 27 rooms are divided into Classic, Premium and Deluxe categories alongside three suites.

To keep guests entertained, Hotel Bodega Tío Pepe features a swimming pool with spectacular views over Jerez, plus a solarium, garden, fitness zone and gym. In addition, visitors can choose from a variety of relaxing oenotherapy and massage programmes.

A taste of sherry in Jerez

Perhaps unsurprisingly, gastronomy forms a core part of the hotel’s overall offering. The Sala La Reservada, Restaurante Gran Bodega and Restaurante Villa Ricardo serve dishes made from the finest local ingredients, all of which pair well with González Byass wines, while elegant cocktails are mixed at Bar Solera 1847, nestled between the property’s vestibule, the Pedro Nolasco and the Bar Terraza La Atalaya.

Of course, many of those booking into Hotel Bodega Tío Pepe will be hoping to learn more about the winemaking process during their stay, and the property can help visitors become true connoisseurs by arranging a variety of engaging activities. These include personalised trips through the winery, tours of the complex and walks around the vineyard – as well as exclusive tastings, enabling each guest to sample an exceptional sherry or two in its spiritual home.