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Swiss hotel group enters Thailand market
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HONG KONG, 6 November 2019: Swiss-Belhotel International will shortly announce management contracts for four properties in Thailand as it continues expansion in Southeast Asia.

The Hong Kong-based hospitality company, which recently celebrated its 32nd anniversary, has 145 hotels and resorts in 22 countries, either operating or in the pipeline.

This includes properties in five of the 10 ASEAN member states: Cambodia, Indonesia, Malaysia, the Philippines and Vietnam.

The group’s Southeast Asian development will now accelerate with the launch of its first hotels in Thailand.

Swiss-Belhotel International is currently in advanced negotiations with partners for four new hotels in three key cities: Bangkok the capital, Chiang Mai a popular destination in North Thailand and Pattaya one of the country’s first commercial resort destinations on the Gulf of Thailand.

With a line-up of 14 brands, the group says it is looking at other destinations in Thailand both cities and beach resorts, as Swiss-Belhotel International plans to establish a nationwide portfolio of managed properties.

“This makes it the next logical step in our growth strategy. We already have strong brand recognition in Southeast Asia, largely thanks to our extensive presence in Indonesia, which gives us the perfect platform from which to expand across the region,” said  Swiss-Belhotel International chairman and president Gavin Faull.

The kingdom welcomed 38.3 million travellers in 2018 and should squeeze past 39 million this year.

This upsurge in arrivals is creating opportunities for hoteliers in all sectors of the market. Swiss-Belhotel International will be able to tap into many of these areas with its collection of 14 brands, which range from budget to luxury and include serviced residences, boutique brands, villas and more.

By the end of 2020, the group expects to boost its global portfolio to 250 properties comprising approximately 25,000 rooms.

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