Lemon Tree Acquires Berggruen Hotels and the Brand ‘Keys Hotels
- Nov 11, 2019
Courtesy/News Source: traveltrendstoday.in
Lemon Tree Hotels acquired Berggruen Hotels in November 2019 taking its total inventory to ~7,800 rooms in 77 hotels across 45 destinations, making it India’s largest hotel chain in the mid-priced hotel sector.
Commenting on this acquisition, Patanjali Keswani, CMD, Lemon Tree Hotels said, “We are pleased about this acquisition and the geographic spread that the Keys Hotels portfolio brings with it. We will now instantly enter 9 new destinations and simultaneously consolidate inventory in 7 of our current destinations.
Going forward, we will add value to the top line of these hotels both in terms of higher yield and greater occupancies. As a pan India mid-market player, Lemon Tree Hotels are now available across 45 cities and can offer its customers multiple options in key cities. This will help us build loyalty with our guests as well as allow us to offer a wider range of brand options to hotel owners in our managed hotels portfolio, in future.”
Keys Hotels are present in 16 cities including Aurangabad, Bengaluru, Calicut, Chennai, Goa, Gurugram, Kochi, Kolhapur, Ludhiana, Mahabaleshwar, Manali, Mumbai, Pune, Port Blair, Trivandrum and Vishakapatnam. Of these, Lemon Tree already has a presence in 7 destinations and these Keys Hotels add to the depth of coverage in those cities.
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