In Depth: Jumeirah Group brings an authentic Arabian approach to hospitality
In Depth: Jumeirah Group brings an authentic Arabian approach to hospitality
- Rahul Chugh
- Mar 15, 2021
Striving to take luxury hospitality to new heights, Jumeirah has received multiple awards for its service and attention to detail over the past two decades. Now in 2021, with a 6,500+-key portfolio of 25 properties across the Middle East, Europe and Asia already under its belt, many plans are in the pipeline to develop even further.
Driven by authentic Arabian hospitality, guests are at the heart of all company decisions, and Jumeirah strives to make each stay memorable for every guest who walks through the door. Decision-making is defined by three core pillars: service that exceeds expectations, elevated dining experiences and unmatched quality and design.
Dubai’s skyline wouldn’t be complete without the iconic Burj Al Arab Jumeirah’s billowing sail and Jumeirah Emirates Towers twin peaks piercing the sky, looking down over the extraordinary new Museum of the Future.
Fronting the Arabian Gulf, the family-orientated Jumeirah Beach Hotel shares a pristine two-kilometre stretch of private beach with a collection of sister hotels; Jumeirah Dar Al Masyaf, Jumeirah Al Qasr, Jumeirah Mina A’Salam and Jumeirah Al Naseem. Nestled on the world-renowned Palm Jumeirah, Jumeirah Zabeel Saray offers guests an Ottoman-inspired experience with an award-winning spa, while the city centre is dotted with cutting-edge hotels including Jumeirah Creekside Hotel, Zabeel House The Greens, Jumeirah Living World Trade Centre Residences and the Group’s newest property, Jumeirah Living Marina Gate. In addition, Abu Dhabi is home to the eco-conscious Jumeirah at Saadiyat Island Resort.
Jumeirah’s secret is its constantly evolving dining offering, regularly introducing innovative concepts and exceptional talent, often accompanied by prestigious Michelin stars. Both local and international, these talented teams create destination dining whose appeal is difficult to ignore. Signature restaurants in the UAE include KAYTO, Summersalt and Rockfish at Jumeirah Al Naseem, French Riviera and Pierchic at Jumeirah Al Qasr, Shimmers at Jumeirah Mina A’Salam and SAL at Burj Al Arab Jumeirah, and are the perfect examples of how this unique approach to dining has been brought to life.
Helmed by Chef Cristian Goya, KAYTO celebrates “Nikkei” cuisine, a fusion of Peruvian and Japanese flavours. Designed for sharing, the menu features dishes such as saikyo miso black cod, fresh ceviche, special sushi nigiri and rolls and tender meat dishes, backdropped by an effortlessly cool atmosphere enhanced by secluded outdoor seating and sweeping views of Burj Al Arab Jumeirah.
Inspired by mouth-watering flavours from the South of France, French Riviera serves up exquisite French fare backed by views of the Arabian Gulf, offering the ultimate beach lifestyle experience, reminiscent of the Cote D’Azur. The menu includes red tuna crudo with black truffle petals, fresh octopus cooked over a wood fire and a delightfully French Dover sole ‘Meunière’ with crushed potatoes.
SAL, the latest addition to the restaurant portfolio, is a striking mirrored pop-up nestled on the breath-taking terrace of Burj Al Arab Jumeirah. Guests can soak up the eclectic yet chic atmosphere while enjoying Mediterranean cuisine, from the imagination of Michelin-starred Head Chef, Marco Garfagnini. Meaning ‘salt’ in Spanish and Portuguese, SAL pays homage to the sea through its catch of the day – grilled or baked in sea salt to concentrate the natural flavours, in addition to grilled prawns and squid, accras cod fish potatoes, croquetas, mariniere-style clams and sea bream ‘Isolana’.
Family appeal also plays a vital role in the company’s operations. In Dubai alone, 90 per cent of guests are on a family holiday and the properties subsequently work to craft experiences beyond sun, relaxation, and spa, that appeal to the wider age demographic, giving children and adults alike enriching experiences that represent the Middle East.
A firm favourite in the Middle East, Jumeirah Beach Hotel is considered one of the best family hotels in the world by the most respected hospitality industry media and booking engines, with over 10 diverse family-friendly dining and entertainment outlets for guests to enjoy. The innovative new FoodieKiDS menu, a specially curated selection of nutritious but appealing dishes, was developed based on feedback gathered from parents and young diners around the globe. Activities are built around what younger guests will truly enjoy and are specifically designed for them, including the dedicated KiDS Clubs and Sinbad Kids Clubs.
Adding to the excitement, each stay at Jumeirah’s Dubai hotels includes complimentary access to Wild Wadi Waterpark, the city’s landmark water park offering more than 30 rides and attractions, 13 of which are interconnected so guests can enjoy a seamless experience. For football and sports enthusiast’s family members, Jumeirah Beach Hotel teams up with Football Escapes three times a year, offering children the chance to experience an extra-special, fun-filled holiday learning tips and skills to improve their technique on the pitch, coached by some of the world’s most famous international football players.
Jumeirah Mina A’Salam
Staying at Jumeirah is also about relaxation and wellness, and Jumeirah Zabeel Saray is home to one of the Middle East’s largest award-winning spas, Talise Ottoman Spa. Spanning two floors, the palatial spa offers iconic facilities including 42 treatment rooms, steam rooms, saunas, snow rooms and two thalassotherapy pools. Step into a world of marble and exquisitely dark wood, mosaics and murals. Natural, vegan ingredients by Sodashi ensure all treatments are chemical and cruelty free.
Talise Spa can also be experienced across Burj Al Arab, Jumeirah Beach Hotel and Jumeirah Al Qasr, which offer luxurious wellness therapies and facilities for the ultimate in relaxation. At Burj Al Arab, guests are invited into a calming sanctuary with an extensive choice of pampering treatments. The only spa in the Middle East to offer luxurious La Prairie treatments, the spa also features an indoor infinity pool, Jacuzzis, saunas, steam rooms and plunge pools. For special occasions, guests can book a one-of-kind Romantic Moonlight Swim, where the infinity pool can be hired for private proposals and other memorable events.
The J Club is a 360-degree premium lifestyle and wellness hub located at Jumeirah Beach Hotel, Jumeirah Mina A’Salam and Jumeirah Al Naseem, offering guests a cutting-edge wellness and fitness centre, numerous tennis courts and an outdoor gym, as well as innovative wholesome dining concept, Fika.
Over the next year, guests can look forward to visiting the newly developed Jumeirah Muscat Bay, Oman in the picturesque cove of Bandar Jissah, nestled between the Hajjar Mountains and the Gulf of Oman. With an impressive offering of 206 rooms, the hotel will include a 1,200 square metre Talise Spa, a dive centre, a wide range of sports and leisure facilities, a selection of restaurants, bars and cafés and a kids club.
To add to the ever-expanding portfolio, guests can also look forward to the launch of Jumeirah Jabal Omar, Makkah in the Kingdom of Saudi Arabia, designed with 1,033 rooms and 93 villas alongside some cafés and restaurants, meeting facilities, an executive lounge and gymnasium plus over 90 retail units throughout the complex. The 5-star hotel is a short stroll from the Holy Mosque, comprising four towers with stunning views of Masjid-al-Haram.
Over in Indonesia, Jumeirah is also working on the exciting launch of Jumeirah Bali, a collection of spacious private villas on the southern tip of the exclusive Jimbaran district. The resort’s tropical villas combine contemporary comfort with rich cultural heritage set amidst the lush and tropical gardens.
The health and safety of guests and colleagues remains Jumeirah Group’s utmost priority. A series of protective measures have been implemented across every hotel, whilst adhering to each market’s respective Government guidelines.
Demonstrating Jumeirah’s commitment to operating at the highest global standards, 12 of its hotels were recently awarded the Bureau Veritas Safeguard Label, with Jumeirah Al Naseem being the first hotel in the world to receive this prestigious certification, as the company works closely with Bureau Veritas to certify the remaining hotels.
With a host of expansion plans already well underway, Jumeirah is fulfilling its promise to consistently inspire and evolve.
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