Hilton and Ionian Hotel Enterprises (IHE) have announced an agreement for a new hotel and residences to be developed by IHE in the Greek capital. The news marks the introduction of Hilton's luxury brands - Conrad Hotels & Resorts, Conrad Residences and Waldorf Astoria Residences - to Greece. A renowned city landmark currently operating as Hilton Athens is set to be transformed into a new destination comprising a luxury hospitality and residential offering, which will connect authentic modern-day Athens with its Greek and international audience.

The agreement strengthens the longstanding partnership between Hilton and IHE, and represents a significant milestone in Hilton's 60-year legacy in the Greek capital. Hilton Athens first opened its doors in 1963 as the first major international hotel in Greece and has been instrumental in Athens' growth as a leading travel destination, offering unforgettable hospitality experiences to visitors from all over the world. An integral part of the city's history, Hilton Athens is cherished by the Athenians, who had fervently demonstrated this during an extensive stakeholder survey carried out by IHE a year ago, in which Hilton was viewed as a key element of the new destination's identity.

The new destination represents a strategic investment of more than 130 million EUR by IHE - in addition to the initial c. 145 million EUR for the property acquisition - and aims to introduce an innovative mixed-use development model to the city and become a focal point of reference for both visitors and locals. It will feature a luxury hotel along with premium private residences, a private lifestyle members' club, multiple culinary and entertainment venues, curated shopping as well as leisure and wellness experiences, with the goal of contributing further to establishing Athens among the top choices in Europe to travel or live. A well-curated blend of global and local brands will inspire the capital's residents, as well as a wide and inclusive audience, to experience the true spirit of modern Athens.