Dubai-based Leva Hotels & Resorts has signed an agreement with the Golden Group Holding to manage two hotels in Muscat.

It marks the debut of Leva Hotels & Resorts in Oman, the company said in a statement.

While the 85-room Safeer Continental Hotel will be reflagged as a four-star Leva Hotel, the 61-keys Safeer Plaza Suites will be operated under Leva’s three-star Ekono brand.

Sheikh Salim bin Ahmed Al Ghazali, chairman, Golden Group Holding, said: “We are delighted to welcome the Leva and Ekono brands to Oman and believe these are the perfect fit for our properties. It will allow us to diversify our brand portfolio while offering a new experience to guests.”

JS Anand, founder and CEO of Leva Hotels & Resorts, added: “We are proud to collaborate with the prestigious Golden Group Holding and thrilled to launch both Leva and Ekono brands in Oman with two fantastic hotels. Being a young hospitality group, it is a momentous milestone for us and will bolster our expansion across the GCC.

"We are confident the signing of this strategic agreement will open unprecedented opportunities for us as we see enormous potential for growth in the country in the upscale and mid-market sector.”

Tourism arrivals to Oman are expected to increase to reach 3.5 million by 2023. This growth is supported by the recently opened Muscat International Airport expansion as well as investment from the government as it turns to tourism to diversify its income streams.

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