Courtesy: Danielle Hess | Courtesy: hotelnewsnow.com | News Source: hotelnewsnow.com

NASHVILLE, Tennessee—Choice Hotels International combines its tech expertise with the business of creating guest experiences to reach travelers of every generation, according to chief commercial officer Robert McDowell.

In a video interview with Hotel News Now at the 2019 Hotel Data Conference, McDowell said Choice is using tech to drive the customer experience by making improvements to its website.

The company is currently making a big investment in updating its property pages, which is meant to differentiate each of its brands to the consumer by showing new renovations that have been made to brands such as Comfort and making its upscale Ascend and Cambria brands “really pop for the customer,” he said.

Choice continues to invest in mobile, McDowell added.

“More and more consumers are attached to their mobile device 24/7,” he said. “How do we evolve and … invest to make it as seamless and frictionless as possible for our consumers?”

Watch the video below to hear more from McDowell on other tech investments and how the company works to meet traveler preferences across generations.

Follow the links below to watch more HNN interviews with executives at the Hotel Data Conference:

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