Abu Dhabi National Exhibitions Company (ADNEC) has launched Tourism 365, a new company designed to create experiential travel opportunities for tourists coming to the emirate. It will seek to enhance the regional and global positioning of Abu Dhabi in the wider tourism sector.

The launch of the company is in line with a broader role for ADNEC to support the growth of Abu Dhabi as a tourism destination, increasing leisure visitors, enhancing guest experiences, and extending their stay in the capital of the United Arab Emirates.

Tourism 365 will work in concert with key stakeholders across the tourism sector in the emirate and the UAE. The new organisation will include Capital Experience, a high-quality destination management company, and Capital Travel, a premium travel operator.

Humaid Matar Al Dhaheri, Managing Director and Group Chief Executive of Abu Dhabi National Exhibitions Company, commented that in launching Tourism 365, ADNEC continues to fulfil its strategy in developing Abu Dhabi’s tourism sector. He mentioned that through strengthening and enhancing the business portfolio in tourism, and expanding to include leisure tourism, we actively amplify the economic impact of ADNEC Group.

He mentioned that Tourism 365 will play a critical role in growing the emirate of Abu Dhabi as one of the Middle East’s leading tourism destinations. He said it will do so through close collaboration with partners across the government and private sectors, most notably the Department of Culture and Tourism – Abu Dhabi, alongside local and global companies specialised in this critical sector.

He further added that Tourism 365 will contribute to enhancing Abu Dhabi’s vibrant tourism ecosystem, bringing significant returns on investment to the emirate and will do so by launching a range of companies that will promote the tourism industry and other supporting sectors, securing major partnerships with dominant international and travel companies.

He concluded that finally Tourism 365 will enable innovation across the tourism sector, increasing the emirate’s attractiveness to international visitors, and showcasing all that Abu Dhabi has to offer across the Middle East.